SA Holiday Surprise

MIA press release - 18 November 2015


Holiday surprise for Mi Fans – more storage and lower price
Xiaomi’s Redmi 2 will now sport 16GB of storage and Mi 4 price reduced to R3,799

JOHANNESBURG, 18 November 2015 – MIA South Africa today made announcements that will please Xiaomi Fans: despite the tough economic times they will get more bang for their buck, and a lower price, for Redmi 2 and Mi 4 respectively.

“In keeping with our promise to provide South Africans with the best possible technology at the most incredible prices, we have decided to increase the storage of Redmi 2 from 8GB to 16GB, and lower the price of Mi 4 from R3,999 to R3,799”, said RJ van Spaandonk, President of MIA. “This is even more remarkable given that the ZAR has deteriorated by more than 10% against the USD since we released pricing in August of this year.”

At these price points, both Redmi 2 and Mi 4 present unbeatable value for South Africans. “Even if other reputable brands match Xiaomi’s specifications, their smartphones are often between 25% and 75% more expensive”, said Kerry Taoushiani, the Group’s Marketing Executive.

The dual-SIM, LTE-ready Redmi 2 features a fully laminated 4.7-inch HD screen that displays vibrant colours, and runs on the Qualcomm® SnapdragonTM 410 Quad-core 1.2GHz processor. It comes with an 8-megapixel rear camera that has an aperture of f/2.2 for excellent low-light performance.

Lauded for its gorgeous design, Mi 4 is a flagship device featuring a precisely engineered stainless steel frame. It has a 5” IPS Full HD display that is incredibly sharp, and runs on the Qualcomm® SnapdragonTM 801 2.5GHz processor. With a 13MP ƒ/1.8 rear camera and a front-facing 8MP camera, Mi 4 takes beautiful pictures and is great for selfies.

About MIA Group

After having represented key technology brands in Africa for more than a decade, Mobile in Africa Group was purposefully established by its principals to bring high-end but keenly priced personal mobile technology within reach of most Africans. It realises that affordable smartphones and associated accessories and services are a key driver for both personal wealth and wellbeing as well as economic growth on the continent.