Privacy Policy

Mobile In Africa is committed to protecting your privacy and complying with applicable data protection and privacy laws.  Any personal information that you provide to Mobile In Africa will be used and retained in accordance with this Privacy Policy.

This Privacy Policy applies when you provide any information that is personal information to Mobile In Africa. This Privacy Policy is intended to inform you of Mobile in Africa’s privacy practices and to explain how we collect, store, use, transfer and disclose your personal information.  We also describe the kinds of information that Mobile In Africa collects from you. 

The Mobile In Africa website may include links to other companies’ websites and other third party services that have privacy policies of their own, for example, the manufacturers of the products that Mobile In Africa sells.  We recommend that you read and familiarise yourself with these policies Mobile In Africa will not be held responsible for any negative consequences, legal or otherwise, that may result from your use of any third party websites or services. 

By accessing and using the Mobile In Africa website and/or by submitting personal information to Mobile In Africa through any other means, you agree to the processing of your personal data in the manner provided for in this Privacy Policy.

What type of information does Mobile In Africa collect?

Account information

When you open an online account with Mobile In Africa in order to shop on the Mobile In Africa website, you will be asked to provide certain personal information, including your first and last names, delivery address, billing address, telephone number(s), email address and company (if applicable). This information is provided to allow Mobile In Africa to charge you for your purchases, to deliver your purchases to you if you require us to do so, to send you confirmation of any purchases made through the Mobile In Africa website, and to contact you in the event that this is necessary.  Mobile In Africa may use the information that you provide when you open an account to send you marketing information regarding similar products and services.  You will always be given an opportunity to opt-out of receiving such communications.


Customer information

If you return a product that you purchased at Mobile In Africa or if you bring or send a product in for evaluation or repairs, you will be asked to provide your contact details to enable us to contact you regarding the status of the repairs or your claim.


Online information  

Mobile In Africa’s website, online services, email messages, and advertisements may also use “cookies” and other technologies such as pixel tags and web beacons for the purposes of processing information.  This information is designed to facilitate the creation of a database of information about Mobile In Africa users to help remember users in future and to facilitate a better understanding of user behavior. This is achieved by collecting information about which parts of our website users have visited which in turn helps us to monitor the effectiveness of the Mobile In Africa website, its search engines and advertisements.



A cookie is data that is passed on from a web server to a web browser every time you log onto a particular website.  Essentially, the data is stored through the use of cookie which enables us to recognise your computer when you visit our website again.  The object of a cookie is to make your Mobile In Africa experience more customised, convenient and personal.  For example, knowing your first name helps us welcome you the next time you visit the Mobile In Africa website.  Furthermore, knowing that someone using your computer or device has purchased a particular Mobile In Africa product or used a particular service also helps us make our advertising and email communications more relevant to your interests.  Cookies are also used for website traffic analysis and anonymous demographic profiling so that we may improve our services.

Overall, cookies help us provide you with a better Mobile In Africa experience by enabling us to monitor which pages you find useful and which you do not.  Other than the data that you choose to share with us, a cookie in no way gives us access to your computer or any information about you.   Although most web browsers automatically accept cookies, you may decline cookies by modifying your browser settings.  However, should you opt to turn off the cookies, you may not be able to view certain parts of the Mobile In Africa website that may enhance your visit.  


Web Beacons

Mobile In Africa may use web beacons and “pixel tags” which enable collection and storage of certain information about your computer during your visit.  Importantly, web beacons do not typically collect any information other than what your browser provides us with as a standard part of any internet communication.

Information we may process includes;  your internet protocol (“IP”) address, access times, the website you linked from, your computer’s operating system, your browser type and the address of any referring sites as well as pages you have visited and any other content that you have viewed.  This does not allow us to collect individualised information and identify individual users personally.  The IP address is also not traced to a particular individual.

Web beacons are typically graphic images that are placed on a website, which are used to count visitors to a website and/or to access certain cookies.  This information is used to improve our services and is solely for the purpose of collating generalised demographic data of our online users, such as geographic areas of our visitors and visitor browsing patterns.  We then use this information to enhance our understanding of user behavior on the website, to analyse trends and to gather demographic information about our user base as a whole. Mobile In Africa may then use this information in our marketing and advertising services.


How is your personal information used? 

Only personal information or data that is necessary for the purposes stated in this Privacy Policy will be collected and used by Mobile In Africa. 

Provision of products and services:  we may use your personal data to identify you as an individual customer, to respond to your queries and requests, to process or inquire about existing orders and purchases, to prevent and investigate fraud and other unlawful misuses, and to ensure the functionality and security of our products and services.  

Development of products and services: we may use your personal information to help us develop, deliver, and improve our products, services, content, and advertising.  Generally, we only use aggregate and statistical information in the development of our products and services. We may also use your personal data to personalise our offerings and to provide you with a service more relevant to you, for example, to make recommendations and to display customised content and advertising on the Mobile In Africa website. We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Mobile In Africa’s products, services, and customer communications.

 Communicating with you and marketing: we may use your personal information to send important notices, such as communications about purchases, and changes to our terms, conditions, and policies.  We may use your personal information to update you on Mobile In Africa’s latest product announcements, services or promotions and upcoming events. If you do not want to be on our mailing list, you will always be given an option to opt-out. We may use your personal data to communicate with you, for example, to provide information relating to our products and/or services you are using or to contact you for customer satisfaction queries You will always be given an opportunity to opt-out of receiving these communications.

We may use your personal data for marketing or research purposes, for example, to conduct market research in accordance with applicable law.


Collecting the data of minors

Mobile In Africa’s terms and conditions do not permit minors to make purchases or engage in other legal acts in relation to our products and services without the consent of a parent or legal guardian, unless otherwise permitted by applicable law.

Mobile In Africa does not knowingly collect any information from or engage in any transactions with persons under the age of 18 who do not have the consent of their parents or guardians.  Our databases may nevertheless contain personal data of children under18 because it is not always possible for us to determine precisely the age of the user. 


Data accuracy

We take reasonable steps to ensure that the personal data we collect and store is accurate, complete and up-to-date.  We also endeavor as best we can to delete any out-of-date, incorrect or unnecessary personal data.  


What information may be disclosed to third parties?

Authorised third parties: Mobile In Africa may make certain personal information available to strategic partners that work with Mobile In Africa to provide products and services, or that help Mobile In Africa market to customers.  The relevant parties are defined below: 

Mobile In Africa employees and/or third party service providers who assist Mobile In Africa to interact with the customer via the Mobile In Africa Website, email or any other method, for the ordering of Goods or when delivering Goods to the customer, and thus need to know the customer’s personal information in order to assist us to communicate with you properly and efficiently

Mobile In Africa’s divisions and/or partners (including their employees and/or third party service providers) in order for them to interact directly with the customer via email or any other method for purposes of sending the customer marketing material regarding any current or new goods or services, new features, special offers or promotional items offered by them (unless you have opted out from receiving marketing material from Mobile In Africa)

Mobile In Africa’s suppliers in order for them to liaise directly with the customer in the event of the customer submitting a warranty claim regarding any Goods the customer has purchased which requires their involvement.

Service providers:Mobile In Africa shares personal information with companies who provide services such as information processing, extending credit, checking credit histories, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys.  These companies are contractually required to protect your information.

Mandatory disclosure: It may be necessary, to comply with any law, for the purposes of litigation, or to comply with requests from public and governmental authorities within or outside your country of residence for Mobile In Africa to disclose your personal information. 

Necessary disclosure: Mobile In Africa may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users.  Additionally, in the event of a re-organisation, merger, or sale we may transfer any and all personal information we collect to the relevant third party.


Cross-border transfers of personal information

Personal information that is collected by Mobile In Africa may be stored or kept by service providers outside your country of residence.  Mobile In Africa may transfer personal information from the country where it is initially collected and stored.  These service providers may be subject to different laws or requirements regarding the protection of personal information from those that apply in your country of residence.  In such cases, Mobile In Africa will always take steps to ensure that your personal information is adequately protected.  These steps may include concluding appropriate agreements or requiring that appropriate technical, operational or security measures are put in place.


How do we ensure that your personal information is protected?

Mobile In Africa is committed to ensuring that your personal information is secure through physical, electronic and managerial procedures that safeguard your personal information and secure the information we collect.  This will minimise the risk of loss, misuse, alteration, disclosure and unathorised access of your information that is under our control.


How long is your personal information retained for?

We will keep your personal information only for as long as is necessary to achieve the purpose for which the information was collected. If you tell us that you do not wish to receive information about new products and services we will delete your contact details unless we require your details for another purpose.


Changes to the Policy

Mobile In Africa may from time to time change or update this Privacy Policy.  If this Privacy Policy is changed in a material way, Mobile In Africa will post a notice on the Mobile In Africa website notifying users of this change alongside the updated Policy for 30 days. We recommend that you re-visit the Mobile In Africa website and this Policy from time to time to learn of any such changes to the Policy


What information is personal information?

Personal information or personal data is information that can be used to identify you.  Personal information includes, for example, your name, contact information, email address, identity number, credit card or debit card details, credit history, and information about your online behaviour.  Information that does not identify a particular individual, such as statistical information, is not personal information and is not covered by this Privacy Policy.