This is Mobile in Africa

Mobile in Africa Group is passionate about empowering South Africans by making innovative, cutting edge technology accessible to all. Our customers are at the heart of everything we do, from choosing the right products to customer after-care. MIA was established in 2015 as a proudly South African distributor of Xiaomi’s world-class, affordable smartphones and smart home products.

MIA’s mission is to bring amazing technology within reach of everyday South Africans, because we know affordable mobile technology makes people’s lives better. We make life easier, simpler, and more fun through our eco-system of automated technology. With this purpose in mind, MIA has built relationships with major retailers and telecoms partners in South Africa, as well as launched our own shoppable website to bring Xiaomi directly to the public we love to serve.

Some numbers about us



In South Africa



And counting

3rd Largest

Smart Phone

Brand globally



in the past year

An excellent online shopping experience since 2015

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