MIA – The official distributor of Xiaomi technology in South Africa

Everyone wants great tech at great prices. For tech lovers, one of the best parts of the hobby is window-shopping: comparing products, features, specs, and of course, prices. And with much research comes the inevitable question: why do some retailers offer a lower sticker price on the same products – what’s the catch? And are there benefits to going with authorised retailers when you can find a lower price elsewhere?

Why choose authorised retailers?
A perfect example of the power of authorised retailers is Mobile in Africa, the official distributor of Xiaomi technology in South Africa. MIA brings Xiaomi direct to the public online, as well as working with authorised retailers throughout the country. Xiaomi is a much-loved brand, as the fourth-largest smartphone manufacturer in the world, “Our mission is to make sure the powerfully positive associations consumers have with Xiaomi are reflected in every interaction, from purchase to set-up and after-sales care.” says Mark Goott CEO of MIA.

But not all technology retailers are actually authorised to sell the products on their shelves – and this is where “the catch” comes in, MIA as the authorised dealer of Xiaomi tech in South Africa will not honour any guarantees on Xiaomi products if they did not come through the reputable distribution channels. 

To make sure you’re shopping for authorised Xiaomi technology, visit the MIA  website to see who is an authorised retailer: https://mia.africa.com/za/where-to-buy/ 

About Mobile in Africa
Mobile in Africa Group is passionate about empowering South Africa by making innovative, cutting edge technology accessible to all. Our customers are at the heart of everything we do, from choosing the right products to customer after-care. MIA was established in 2015 as a proudly South African distributor of Xiaomi’s world-class, affordable smartphones and smart home products. MIA’s mission is to bring amazing technology within reach of everyday South Africans, because we know affordable mobile technology makes people’s lives better. We make life easier, simpler and more fun through our ecosystem of automated technology. With this purpose in mind, MIA has built relationships with major retailers and telecoms partners in South Africa, as well as launched our own shoppable website (mia.africa.com/za) to bring Xiaomi directly to the public we love to serve.

For more information, please visit: https://mia.africa.com/za/

About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. 

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. 

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 271 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world.


In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to last year. It also ranked 7th among internet companies on the list. In May 2020, the company made the Forbes Global 2000 List again, and its ranking jumped to 384th. 

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index. 

For more information about the company, please visit https://blog.mi.com/en/


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