Xiaomi smartphones launched in South Africa, Nigeria and Kenya through distribution partnership

MIA Group Press Release - 2nd November 2015


Redmi 2 and Mi 4 available from the middle of November

MAURITIUS, 02 November, 2015 – MIA Group today announced that some of Xiaomi’s smartphone products will become available in South Africa, Nigeria and Kenya from the middle of November onwards through a distribution deal that it has signed with Xiaomi.

Raymond Tian, Global Strategy Director of Xiaomi, said: “We see Africa as the next frontier for smartphone growth and we are excited to be partnering with MIA Group to offer consumers in these three countries our high-quality smartphones at amazing prices.”

Xiaomi has appointed MIA Group as a full-service distributor for these markets, which will provide importation, logistics, marketing and support services.  “MIA Group is delighted to bring the Redmi 2 and Mi 4 to key countries in Sub-Saharan Africa,” said RJ van Spaandonk, President of the Group. “We’ve seen a strong response to the products based on preliminary discussions with partners, and we look forward to providing consumers with these new high-end smartphone options at incredible price points.”

Redmi 2 features a fully laminated 4.7-inch HD screen that displays vibrant colours. It comes with an 8-megapixel camera that has an aperture of f/2.2 for excellent low-light performance.

Lauded for its gorgeous design, Mi 4 is a flagship device featuring a precisely engineered stainless steel frame. It features a 5” IPS Full HD display that is incredibly sharp, and runs on the Qualcomm® Snapdragon™ 801 2.5GHz processor. With a 13MP ƒ/1.8 rear camera and a front-facing 8MP camera, Mi 4 takes beautiful pictures and is great for selfies.

Starting from the middle of November, the Redmi 2 and Mi 4 will be offered by the countries’ leading mobile network operators, online partners and (specialised) retailers, and exact information regarding pricing and availability will be made available per country in the near future, prior to release.

About Xiaomi

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality technology doesn't need to cost a fortune. We create remarkable hardware, software, and internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes the Mi Note Pro, Mi Note, Mi 4, Redmi 2, Mi TV, Mi Band and other accessories. With more than 61 million handsets sold in 2014, and products launched in Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India, Indonesia and Brazil, Xiaomi is expanding its footprint across the world to become a global brand.

About MIA Group

After having represented key technology brands in Africa for over a decade, Mobile in Africa Group was purposefully established by its principals to bring high-end, but keenly-priced, personal mobile technology within reach of most Africans, realising that affordable smartphones and associated accessories and services are a key driver for both personal wealth and wellbeing as well as economic growth on the continent.