The best technology is no longer for the few

Published date: 13 Jun 2016

“Smartphones should not be limited to only the wealthy individuals. Our goal is to make smartphones available to everyone”. This is the credo of Jun Lei, the founder of Xiaomi whose company is making devices that are affordable and aren’t short on quality and high specs.

Founded in 2010, Xiaomi (pronounced  Shao-mee) is the top 5 global smartphone brand in the world and number 1 smartphone brand in China, achieved in only 5 years. This growth is significant as Xiaomi is available in only 10 [...]

Xiaomi introduces affordable Mi drone

Published date: 13 Jun 2016

The news that’s been flying off the tech radar is Xiaomi’s announcement that they’ll be launching the Mi Drone. It will cost $456 for the 4K version, and $380 for the 1080p.

Xiaomi said that the Mi Drone can fly for 27 minutes per session thanks to a 5,100 mAh battery and to a range of 3km. It also includes a 360-degree camera that can shoot 4K video, and handheld remote which has the option of attaching a smartphone for a live-feed view from the drone. The pieces seem to be modular, which m [...]

The reasons behind Xiaomi’s success in China and beyond

Published date: 12 Jun 2016

If you Google “Xiaomi success” you’ll find dozens of stories about why this Chinese startup is considered so triumphant in a market dominated by older brands who spend so much on marketing and advertising.

Here’s a LinkedIn piece on why the company is so successful.

As the world’s second largest economy, China continues to attract top multinationals from around the world who [...]

Review: Xiaomi Mi 5, the best smartphone you can buy for under R10k

Published date: 27 May 2016

Xiaomi’s flagship MI 5 was launched in South Africa at the end of May, and we’ve received some stellar reviews, like this one from tech website Htxt

Here’s their review:

“ Our experience with Xiaomi thus far has been great.

The Mi 4 delivered a premium experience at a low cost and the Redmi Note 2 became one of our favourite low cost smartphones. [...]

More than smartphones: The whole Xiaomi universe

Published date: 14 Apr 2016

While smartphones might be the heart of the business, Xiaomi is so much more, and includes a whole ecosystem of products such as air purifiers, hoverboards, speakers, rice cookers and more.

Here’s an infographic representing Xiaomi’s ecosystem, and while it doesn’t include every single Xiaomi-related product, you’ll get a good sense of the Xiaomi universe.

Click here

Hello, it's Mi

Published date: 07 Dec 2015

Have you heard of Mi before? How about Xiaomi? Aaaah yes, now it rings a bell. Xiaomi is the third biggest smartphone company in the world, and it has finally hit the sunny shores of SA. But hold up, we need to explain why we call it Mi and what Xiaomi actually means. The word Xiaomi is ‘Little Rice’ in Mandarin, a staple in every Chinese household. And why do we call it Mi? ‘Cause it’s easier to pronounce and the logo looks pretty cool too.


Xiaomi smartphones launched in South Africa, Nigeria and Kenya through distribution partnership

Published date: 02 Nov 2015

MIA Group Press Release - 2nd November 2015


Redmi 2 and Mi 4 available from the middle of November

MAURITIUS, 02 November, 2015 – MIA Group today announced that some of Xiaomi’s smartphone products will become available in South Africa, Nigeria and Kenya from the middle of November onwards through a distribution deal that it has signed with Xiaomi.

Raymond Tian, Global Strategy Director of Xiaomi, said: “We see Africa as the next frontier for smartphone grow [...]